Building your Business Brand

There is a strange idea that by joining the local Chamber of Commerce that it is the magic solution to making money and will bring customers running through the doors. Chamber’s offer many advantages to businesses, networking, mailing list, sponsorship and marketing opportunities to assist you in building your brand. However, you as the businesses

Reduce Employee Turnover

Employee turnover is a continual challenge all businesses experience. It is costly for businesses in both time and training. Currently, in the Magic Valley, we have an all-time low unemployment rate of 2.2%. Employees can move from job to job as they seek the best fit, the best pay and the best benefits. Here are

8 Ways to Super-serve Consumers

eBay and Amazon first launched online shopping in 1995. For the past 23 years, retailers have been struggling against a retail Apocalypse.  They have been forced to change at an unprecedented pace to try to keep up with the online shopping trend. We have seen small businesses and big box stores close their doors. All

How to Increase Revenue

Last week we discussed the importance of having charitable contributions built into your business plan and how sponsoring events through the Chamber of Commerce or other community events help to bring awareness to your business. In today’s economy individuals, families and businesses have all pinched the pennies and cut back.  As our economy climbs its

Operating Costs

All businesses big and small. For-profit and nonprofit need to ensure that they have enough cash flow to cover operating expenses. There is often a misunderstanding out there that nonprofits cannot make money. Nonprofits 501 c(3) and 501 c(6) like Chamber of commerce still have operating expenses. Operating costs include things like: Rent or building

The Importance of Having Good Mentors

What does the word community mean to you? We live, work and play in communities. The definition of a community is a feeling of fellowship with others…sharing common attitudes, interests, and goals. In the workplace, the community is often referred to as the culture of a work environment. We all strive for success, and success

Marketing using Social Media

When it comes to marketing any business there are many things to consider. The business owner and marketing team need to decide who their target audience is (what is the age range), what area do you want to cover (distance). How much of a budget you want to spend? One of the best ways to