Business of the Week – New Program

There are many benefits to supporting your local Chamber of Commerce. Membership provides you with networking, advocacy, growth, opportunity, and credibility. One of the most important aspects of your business success is your visibility. Consumers consider visibility equal to credibility. If consumers don’t know who is, they won’t choose your business. Visibility is an investment in your success. Your chamber …

Surviving the Business Holiday Slump

  The Holiday season is here. Life is busy with family, work and community parties galore. This busy season can have a major impact on your revenue.  Businesses need to be creative to find ways to attract consumers during the holiday slump. 1.           Use the downtime to Brainstorm When we are happy, we are more creative, we need to tap …

5 Things Every Small Business Owner Should Know

Wow, it is December already. If you are like me you wonder how and when the year slipped by. This is a time to reflect on the many challenges and triumphs, we have had both personally and professionally. Regardless of your employment, if you’re a small business owner for the first time or a seasoned veteran there are few things …

Building your Business Brand

  There is a strange idea that by joining the local Chamber of Commerce that it is the magic solution to making money and will bring customers running through the doors. Chamber’s offer many advantages to businesses, networking, mailing list, sponsorship and marketing opportunities to assist you in building your brand. However, you as the business oeswner still need to …

How to Distinguish your Business from the Competition

As consumers, we all strive to make our dollars stretch as far as we can. As businesses, the goal is to beat out the competition and remain profitable. When a new customer asks “What makes you different from your competition?” How do you answer them? Are you confident in telling them why you are the best at solving their challenge? …

7 ways to Promote your Business without being Obnoxious.

Another Holiday season is upon us. Saturday, November 24 is Small Business Saturday. Promoting your businss is essential to your success. In today’s technological world there are many marketing channels available. It takes an enormous amount of effort to promote effectively. Just because you own a business and do sales does not mean you understand and know how to market …

Reduce Employee Turnover

Employee turnover is a continual challenge all businesses experience. It is costly for businesses in both time and training. When it comes to dealing with employee turnover, it is important that every company has a successful strategy in place so that when employees leave, the process can be made significantly smoother. Employee turnover is something that no companies like to deal …

8 Ways to Super-serve Consumers

eBay and Amazon first launched online shopping in 1995. For the past 23 years, retailers have been struggling against a retail Apocalypse.  They have been forced to change at an unprecedented pace to try to keep up with the online shopping trend. We have seen small businesses and big box stores close their doors. All businesses, retail and service industries …

How to Increase Revenue

Last week we discussed the importance of having charitable contributions built into your business plan and how sponsoring events through the Chamber of Commerce or other community events help to bring awareness to your business. In today’s economy individuals, families and businesses have all pinched the pennies and cut back.  As our economy climbs its way out of a recession …

Promoting Your Business Through Donating to Local Nonprofits

We are entering in the busiest time of the year. Businesses a receiving request daily to donate to one cause or another.  Focusing on charitable causes and nonprofits can boost your company’s image. Research shows that small business charitable contributions can help companies connect with their customers and their community. It does not matter what kind of business you have, …