Building Online Visibility

A couple of weeks ago we discussed the importance of and ways to increase your business visibility. As a quick refresher, businesses need to look at marketing as an investment, not an expense. If you are starting a new business, too often the last thing owners think of is marketing. Marketing is about visibility, getting

Increase your Business Visibility

A brand’s visibility is key to growing your business. Customers need to know about your business and interact with you. Growing your visibility should be the main driver in your marketing plan. Brand business visibility is more than just letting consumers know about your products and services. It is about increasing and continually improving the

Elements of Starting a Business

Starting your own business can be exhilarating and terrifying at the same time. Many people dream of being their own boss and not having to answer to others. When it comes to starting your own business, there are many things to consider… What are you passionate about? When starting a business, you must have the

Why is Creativity Important in the Workplace?

Creativity in the workplace has become a “must have”. Today we operate in a highly competitive, global environment, making creativity crucial. You might be wondering what does creativity do for a business or organization? It is creativity that keeps your business moving forward with fresh new ideas and innovation. This encompasses more than new products

Qualities of a Good Mentor

Today’s Leaders are Mentors. At its core, being a mentor is a trusted advisor. It is leading another person through a one-to-one relationship, supporting and advising someone when they need it and keeping that person’s best interest in mind. Mentors can be peer mentors, career mentors, life mentors, they can be your manager, co-worker, parent,

Ways to Boost Your Reputation

Your reputation is perhaps your greatest asset. Looking after your business reputation is paramount. Your business reputation is the most powerful leverage you have and should be built into your marketing strategy. Consumers place great importance on the perception of the company. 6 Ways to boost your reputation: 1.           Get Involved with your Community. This

Embrace your Expertise

Not that long ago one of the traits listed on every job application was the skill to multi-task. Multi-tasking is proving to be less efficient and thus employers and customers are looking for experts in their field. Everyone is an expert in something. The dictionary describes an expert as “a person who has a comprehensive

Integrity in the workplace

Recently I had a conversation with a Chamber member about integrity in the workplace. We discussed that integrity is one of the top traits’ employers look for in an employee. A person of integrity is steady and true, they remind me of Aesop’s fable, The Tortoise and the Hare. The Tortoise is steady, has self-confidence

Active Listening

Listening is one of the most important skills we can have. How well we listen has a major impact on our effectiveness on the job and with relationships with others. However, in today’s high-tech, high-speed world we seem to be devoting less and less time to really listening to one another. Genuine listening has become